Oh… wait, is that the phone I’ve already got?

I am delighting in the fact that I am able to write again – mostly over at FinTech Profile or LinkedIn – as I have a bit more time on my hands after completing my recent transformation role in Oman.

Above is a screenshot of the email that arrived in my inbox a few minutes ago from Samsung.

“S23?” I thought to myself, “Haven’t I already got that?”

I then looked a the image and thought, “Yeah… weird… why are they suggesting I buy it again?”

Then I lifted my Samsung and looked at the cameras. Then I looked at the photo. The same.


Or is it?

Don’t I already have a ‘head-spinning 200MP’ camera on that?

Or was it…. 100MP?

Dear reader, do you know what I did? I actually opened up my current Samsung, navigated to Settings and then selected About…. and I scrolled down to the model name.

“Oh I’ve got the S22….”


I normally use two phones. iPhone and Samsung. I like the cognitive workload to keep my brain moving when I am swapping between them. Living and working in the Middle East also means that I am at least experiencing the operating system that an overwhelming majority of end-customers tend to use in most GCC markets.

I usually automatically upgrade both the iPhone and the Samsung every year.

Right now… I don’t know if I need to upgrade the Samsung. I really don’t. Is it just the camera?

I haven’t looked in-depth to see what other whizzy things the Samsung team has dreamt up. I hope there’s a lot to justify spending another 1,200 pounds. Although I have kept my S22 in very, very good condition in readiness for a £600 upgrade. So theoretically the new phone should be half price.

Theoretically if I do upgrade now… and get £600 pounds… then I’m only actually spending £50 pounds a month to stay on the latest version of the Samsung.

Meh. Let me go and look and see if I should upgrade…

Recently Published

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...