How not to do mobile marketing for fundraising

Helen came across this campaign and was, understandably, not impressed…. If you’re in mobile marketing, you should definitely check this out!

Link: Musings of a mobile marketer: How not to do mobile marketing for fundraising

Oh dear oh dear oh dear.

I’ve just read a press release about what should be, a neat little campaign to raise funds for a not for profit entity.

It’s a straightforward text to win campaign where you can win some ‘money can’t buy prizes’ (although what these are exactly is a bit vague to say the least) and you get charged £1.50 which helps raise funds for the entity.

In addition, you get sent a link to download some free games. The promotion is live and now out in the wild