ROK launches ANSA text answering service; knocks on the door of 82ASK and AQA

Ah, now then, this is interesting.

ROK Entertainment have joined the burgeoning field of text answer services with the launch of Ansanow. Bit of a difference though. First of all, answers cost only £0.50 (plus standard text charges). Second, you can actually join the team yourself to answer questions — and generate continual revenue by doing so.

I’ll quote from the press release:

When you text a question the brains at ANSA will first search a database for your answer, if it’s not in the database then the question will be sent to ANSA experts around the globe. The ANSA will then be checked by one of the moderators at HQ before being sent on to you, all within 10 minutes. – There’s no denying that by having the ANSA number stored in you phone, you mobile will boost your brain power.

Better still the expert that answers your question correctly get’s paid 10 pence, then whenever that answer is used in the future, the expert gets paid 5 pence. ANSA uses a global network of experts so you have access to knowledge from around the world 24/7. ANSA is always looking for more experts; go to ansanow.com for more information.

Now that’s rather nifty. That could be rather lucrative if you can answer some of the most popular questions being asked.

130 people worldwide, offices in London, LA and Beijing… they’re not messing around, nor are they dipping their toe into the water. They’re live today in the UK — with China and America coming soon.

Interesting, interesting. 82ASK and AQA have been sat there knocking out answers for £1 a go (plus standard rate message costs)… and ROK have now arrived to market, halving that. Good for the customers. Should be good for ROK…. bad for the incumbents who’ve been used to that extra 50p in revenue.

The question is, how loyal are you to your answering service? Hugely, I reckon. Particularly given that 82ASK and AQA have done a ton of marketing to try and get the service into the minds of their customers whenever they’ve got a question.

BUT at the same time, if the customers get wind of a service — ANSA — offering similar for half the cost… well, that may well be good enough for me.

Watch this space.