115,000 Brits text [Mid-East] CEASEFIRE in 3 days

Save The Children ran a text campaign, via the chaps at Incentivated, recently, regarding the current Middle East conflict. It garnered 115,000 responses. All you had to do was text CEASEFIRE to 81819. The appeal was carried in half/full page ads in UK newspapers The Guardian, Daily Mail and Sunday Times amongst others. Smart. The […]


Mippin knocks out Android client in 3 days

Have a read of this one if you’re thinking about creating an Android application.� I keep on telling folk that if you’re a half decent programmer, knocking out an Android app is a piece of simplicity.� People don’t believe me.� They seem to think it’ll cost 50k before they can get something like. Not the […]