115,000 Brits text [Mid-East] CEASEFIRE in 3 days

Save The Children ran a text campaign, via the chaps at Incentivated, recently, regarding the current Middle East conflict. It garnered 115,000 responses. All you had to do was text CEASEFIRE to 81819. The appeal was carried in half/full page ads in UK newspapers The Guardian, Daily Mail and Sunday Times amongst others. Smart. The […]


How bad are Brits at handling 0.5 inches of snow?

Following on from my ShoZu Picture Of The Day, I’m pleased I had my N95 8Gb to hand to record this: Just how bad are the Brits at managing 0.5 inches of snow? from Mobile Industry Review on Vimeo. Yes, it’s a poor chap trying, hope-against-hope, to get his van up a slight hill outside […]