115,000 Brits text [Mid-East] CEASEFIRE in 3 days

Save The Children ran a text campaign, via the chaps at Incentivated, recently, regarding the current Middle East conflict. It garnered 115,000 responses. All you had to do was text CEASEFIRE to 81819. The appeal was carried in half/full page ads in UK newspapers The Guardian, Daily Mail and Sunday Times amongst others. Smart. The […]