Operators Services

£150k’s worth of free choice architecture consultancy for Vodafone

Jonathan MacDonald is at it again. Make sure you’ve got a cup of coffee for this one. He’s laid bare the fascinating reality of ‘choice’ (or as he refers to the practice, ‘choice architecutre’) in the context of the SMS messages he routinely receives from Vodafone. He’s not picking on them per se — indeed, […]