I’m delighted to publish this op-ed piece from Brendon Craigie, Hotwire Group CEO. Brendon was on site at SWXW (the lucky man, I’ve never made it yet!) and I asked him to summarise his experience from a social standpoint. Over to Brendon. – – – – – Each year thousands of people descend on Austin, […]
It’s not long until the pre-MWC drinks reception on Wednesday night in London! Are you coming? It’s being hosted by Hotwire PR — and I’m going to be there to provide my perspective on the world’s largest mobile event. Principally I’ll be talking hints and tips — as will the Hotwire PR team as they […]
Right then here is the second of Hotwire PR‘s pre-MWC checklists (here’s the last one) that will be useful (or potentially stressful reading!) for anyone working in public relations and marketing for brands. News: MWC is a crowded and noisy event with all brands vying for attention. What is your big news for the show […]
I’m getting my thoughts in line for the upcoming Hotwire PR pre-MWC drinks reception in a few weeks time. If you work in PR or marketing you’re most welcome to come along. [You can, theoretically come along if you’re working in another role, just, you might find the discussion about media deadlines and press meeting […]
I hope you’re having a good relaxing week. The chances are if you’re in the United Kingdom, this is the case. This week is very much an irrelevance: For those unlucky enough to be back at work, there’s usually not much going on because the lucky ones are busy sunning themselves in the Alps. Or […]
Goodness me! Did you know there’s only 68 days until the madness of Mobile World Congress 2012 is upon us? It’s really not long at all. Right now there are fevered public relations and marketing professionals putting the finishing touches to their plans for the event. As January approaches, it’ll be time to iron out […]