Vodafone’s ‘lightyears ahead’ broadband claim found misleading

The UK’s Advertising Standards Authority (“ASA”) has taken the hatchet to Vodafone UK’s mobile broadband advertising. The ads typically showed a USB broadband stick looking like a rocket jetting into outerspace, with a strapline explaining that Vodafone’s mobile broadband service is ‘light years ahead’ of the competition. The ad also aimed to point out that […]