McDonalds: A business critical back-up for the mobile warrior (or why McDonalds ROCKS) #McDStories

I’d like to lighten the load for the marketing team at McDonalds. They’v been dealing with a bit of a TwitterStorm relating to their #McDStories outreach concept. The background to the story is nicely laid out in today’s Financial Times. The FT reports that McDonalds bought two promoted tweets from Twitter encouraging users to contribute […]