Virgin Mobile: More abuse of the word ‘unlimited’

Virgin Mobile have just announced a fixed-price per day of 30p for pay-as-you-go (albeit post-paid) data and unlimited use. For fun, let’s remind ourselves of the definition of ‘unlimited’: un-lim-it-ed [adjective] 1. not limited; unrestricted; unconfined: unlimited trade. 2. boundless; infinite; vast: the unlimited skies. 3. without any qualification or exception; unconditional. Wow… Infinite, unrestricted […]


Vodafone’s ‘lightyears ahead’ broadband claim found misleading

The UK’s Advertising Standards Authority (“ASA”) has taken the hatchet to Vodafone UK’s mobile broadband advertising. The ads typically showed a USB broadband stick looking like a rocket jetting into outerspace, with a strapline explaining that Vodafone’s mobile broadband service is ‘light years ahead’ of the competition. The ad also aimed to point out that […]