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comScore picks up M:Metrics for $44.3m

Nice one M:Metrics — and nice one to SMS Text News regular reader, Ed Cave (who’s just recently joined M:Metrics). The news broke this afternoon that they’ve been acquired by comScore, everybody’s favourite global leader in digital measurement. The deal makes sense. It gives them direct in-roads to the mobile industry and it’s a nice […]

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Proof Apple iPhone users can’t get enough mobile content

A new survey has confirmed what most people have already been talking about anecdotally: that iPhone users are massive consumers of mobile web content. According to the latest bit of research from M:Metrics, 85 percent of iPhone users accessed news and information on their device during January, compared to the average of 58 percent for […]