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News

Bounty follow-up, MIG just doing the tech

I talked with Sarah, PR for MIG (Mobile Interactive Group) to follow-up on a comment Alex added to the post I made about Bounty‘s stupid mobile marketing campaign.   As expected and to be clear: MIG are just providing the technology platform for the service — not the marketing ‘creative’.  I imagine that’s supervised by Masterfoods.  […]

Categories
Opinion

Bounty text call to action on ITV’s Love Island

  Image773    Originally uploaded by ew4n. I’ve set Sky+ to record every episode of ITV’s Love Island (the concept, if you haven’t come across it, is to stick 10 or so Z-list ‘celebrities’ on an island and see which ones sleep with each other).  Late at night after finishing email and blogging, I’ll flick […]