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Operators Opinion

Mobile advertising: It’s time for operators to take control

I don’t need to tell you that mobile advertising presents a huge opportunity for brands, marketers and much of the mobile ecosystem. But it’s an opportunity that mobile operators aren’t yet taking advantage of as fully as they could be. I recently spoke to Noam Green from Mobixell about how operators can benefit from keeping […]

Categories
Operators Services

‪Mobile Video Optimisation: Time for a new era? ‬‬‬‬‬‬‬‬‬

Noam Green from Mobixell caught my recent post about the data capacity crunch and sent in this contribution as a response — along with an infographic (at the bottom). Over to Noam: – – – – – Current approaches to mobile network and content optimisation will fail to address the real requirements of managing the […]