Categories
Opinion

The Smartphone Obsession in Marketing, Part 3

The Smartphone Obsession Here’s Part 3 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I managed to get Jon Mew on camera for you — Jon is the man who runs mobile for the Internet Advertising Bureau (IAB UK). What does he think of my assertion […]

Categories
Opinion

The Smartphone Obsession in Marketing, Part 2

The Smartphone Obsession Here’s Part 2 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I caught up with Mark Freeman, one of the founders of mobile agency, Movement, at the recent IAB Mobile event. Given Mark’s company has been working with many of the leading lights […]