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Call for Mobile Marketing Taxonomy (and it’s sorely needed)

Jonathan MacDonald has had enough. And so have I. The industry is continually comparing Apples and Pears when it comes to mobile marketing. Witness the following from Jonathan’s recent post on the matter: Page 12 of NMA (27.11.08) contains a piece by Charlotte McEleny who writes that “Some 65% of young consumers find mobile messaging […]