Applications Devices News Operators Services

Only 10% of buyers choose based on design; loyalty non-existent

A stimulating survey in from WDS Global who’ve just spoken to 1,000 customers globally. The results? Here are the key points: Price is the number one purchasing factor Consumer purchasing decisions of mobile phones are overwhelmingly made on price, with 49% of consumers citing it as the most important factor; only 7% based their purchase […]