Tesco Mobile Standard Plus Tariff

Tesco Mobile, like Virgin Mobile, is one of the UK’s MVNO success stories. Through their extensive in-store and online promotions, they’ve managed to net a super number of customers. I couldn’t find up to date subscriber numbers — but it’s in the millions.

Tesco just announced a new offering — Standard Plus:

Tesco Mobile has announced their latest ‘pay as you go’ tariff, Standard Plus, which offers a monthly bonus of 500 free texts or 150 free minutes when users top up by £15 or more per month.

‘The new Standard Plus tariff is the perfect option for people who top-up regularly and want great value from their mobile service provider, combined with pay as you go flexibility,” said Andy Dewhurst, Chief Executive Officer of Tesco Mobile. ‘We want to offer our ‘pay as you go’ customers similar bonus airtime or text benefits to those of pay-monthly customers.”

I suspect that for a subset of Tesco Mobile’s subscribers, this will be an excellent deal.