Top 7 Apps: Submission Guidelines
Top 7 Apps is one of our longest-running and best-loved features. The premise is simple: a senior figure from the mobile industry (or beyond) tells our readers the seven apps they actually use and rely on.
Why seven? Because it forces you past the usual four or five everyone defaults to. In practice, many contributors give us nine or ten, thanks to the optional "honourable mentions" at the bottom of each list.
App discovery is still a genuine problem, so a good recommendation from someone interesting is gold. And we're all a little nosy about what apps other people keep on their home screen, especially senior execs from around the industry.
Do I qualify?
We welcome submissions from:
- People working in or around the mobile industry (and beyond)
- Those with a senior job title (manager and above)
- Anyone with a bit of imagination who genuinely uses apps, or who has a talented PR on hand to help shape their list
The DOs
- Pick apps you genuinely use or want to champion.
- Give each app at least two sentences of context. Our readers want to know why you're mentioning it. Tying an app to your work or lifestyle makes it far more interesting.
- Have a look at a few past submissions first to get a feel for the style.
The DON'Ts
- Don't list the obvious pre-installed stuff (Maps, the default browser, and so on) unless you've a genuinely compelling reason. Rule of thumb: if it came bundled on the phone, we probably don't need to hear about it.
- Don't write lazy one-liners like "X: because I like posting." Five-word non-descriptions have us reaching for a pencil to poke our own eyes out. Tell us what you like about it and how you use it.
- Skip the giants (Facebook, Instagram, WhatsApp, X) unless there's a real story to tell. We know about those already.
What we need from you
- Your name
- Your job title
- Your company name and web address
- A short boilerplate, 2-3 sentences about your company or organisation
- Your seven apps, each with your own description
- Honourable mentions: one or two that didn't quite make the cut (optional)
- Your LinkedIn or social handle (optional)
- A photo of you, or we'll just use your company logo (optional)
Pop it all in an email and send it to [email protected].
For PR professionals
We really value the PR community for helping bring great content to our readers. If you'd like to get a client featured, and they fit the above, we're all for it. Our For PRs page explains how we work more broadly.