MyStrands and MTV Hooked Up For New Years

Over at the MyStrands blog, they’ve announced the cool news that they’ve hooked it up with MTV for the New Years 2007 celebration in Times Square, New York City. Partiers in Times Square will be able to use their handsets to send messages, answer trivia, and vote on music and videos on MTV’s massive 44.5 foot screen in front of MTV Studios.

MyStrands is one of the leaders in music recommendation software and social music. With PartyStrands, they’re all about keeping music social. You can get more information on the MTV/Times Square party at

This is really a killer idea. There’s crazy amounts of people down in Times Square for New Years, and it’ll be even cooler with this social aspect added to the mix.

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