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Texting – most important handset feature

An interesting survey has just been published thanks to ACCESS Systems Americas, Inc. It found that 73% of US consumers buying a new handset said that text messaging was an important feature.

The research was conducted by independent research firm Amplitude Research and other features that scored highly were having a camera (67%), having email capabilities (63%) and accessing the Internet (61%); while only 0.5% of respondents said that battery life was important – not like our own James Whately during Glastonbury.

For the geeks amongst us, it is interesting to read that 39% of respondents have added new applications, while 21% have added six or more new applications.

But it wasn’t all geeks they talked to. They also surveyed some people just like my mum – as 4.83% said that the only reason they have a cell phone is in case of emergency!

You can read more on FierceWireless here.

10 replies on “Texting – most important handset feature”

The numbers reveal why mobile phones and SMS are effective marketing campaign tools. Also, the same reason why more and more companies opt to add mobile in their marketing and advertisement campaign tools

Texting is just the first step in an expanded use of mobile phones. First someone gets a phone for just, well, making calls…then they start texting….then they start looking at other things like e-mail and the web. Still, I don't think everyone will want to do everything with phones — I think there will always be a 4.8 percent that is looking for pure simplicity.

The numbers reveal why mobile phones and SMS are effective marketing campaign tools. Also, the same reason why more and more companies opt to add mobile in their marketing and advertisement campaign tools…mobile users are well-targeted recipients of ads or announcements.

Wish we can do something about the remaining 4.8%…

Texting is just the first step in an expanded use of mobile phones. First someone gets a phone for just, well, making calls…then they start texting….then they start looking at other things like e-mail and the web. Still, I don't think everyone will want to do everything with phones — I think there will always be a 4.8 percent that is looking for pure simplicity.

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