Visto Corporation, the partner company behind mobile email services from more than 30 of the world’s largest mobile service providers, today announced the findings of a survey the company commissioned to identify and target key drivers for mobile email adoption. Based on the research, Visto predicts that market penetration of mobile email could reach as high as 70 percent of mobile professionals by the end of 2007.
The survey, powered by online data collection software and global panels from GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions, polled mobile business professionals who rely on email at their desk in the UK, Spain and the USA.
Close to 60 percent of those surveyed admitted that, just a year ago, they regarded mobile email as solely the domain of the elite within an organisation, or too expensive, or limited to a few special devices. Today, those attitudes have changed, with 70 percent believing that the service had become less exclusive, more affordable and with far greater device choice.
70 percent, eh?
I think having mobile email is a good thing for consumers — provided it’s ultra easy to setup and use. It also needs to work with regulars like Yahoo, Hotmail and so on.
if it’s point-and-click simple, like Yahoo! Go, then yeah, I can see a lot more people adopting it.
But if you’re having to arse around with your Blackberry to get it to login to your Hotmail……