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LogicaCMG’s ‘Intuitive Texting’ suite for mobile operators

Link: webitpr | LogicaCMG launches Intuitive Texting to empower operators for mobile messaging evolution

LogicaCMG today announced the launch of Intuitive Texting, an end-to-end suite of messaging solutions including an IP-Short Message Gateway, an Instant Messaging Service Centre (IMSC) and messaging clients. Intuitive Texting enables operators to leverage SMS with Instant Messaging (IM) functionality and further grow SMS revenues today, while engaging in a migratory roadmap that will help them introduce innovative converged messaging services and functionality in the IMS future. 

This one caught my attention because I thought LogicaCMG had divested itself of the mobile business into the new organisation that I still have trouble pronouncing, Acision.

Turns out (after a quick mail to helpful LogicaCMG PR, Bettina) that the divestment doesn’t officially take place until June 20th. Ergo the announcement is a Logica one but the product will belong to Acision shortly. Now I am clear!

I very much like the concept of leveraging SMS with instant messaging functionality. I’d like to see how that works in practice.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

One reply on “LogicaCMG’s ‘Intuitive Texting’ suite for mobile operators”

Ewan,

Currently at Global Messaging 2007 in Monte Carlo. My job has its rough assignments, but this isn’t one of them. Saw Steven van Zanen of LogicaCMG, sorry Acision, speak today on SMS 2.0 and the development required get to SMS 3.0.

The thrust of his presentation was that the mobile operators were acting like rabbits in headlights in the face of the Mobile IM hype. Microsoft, Yahoo and AOL where playing the ‘my community’s bigger than yours’ game and trying to wade into the mobile market by essentially replicating the IM experience in mobile.

Regular readers will probably all atest to the fact that the mobile internet is no where near the reliability experience of the fixed line alternative and that you cannot rely on the network always being there. Existing PC IM solutions essentially make that assumption.

Stefan’s view, or that of the major vendor of SMS kit, was that SMS was still the best experience on town. You can’t beat a community of 2 billion subscribers or put another way one third of the global population. It works on every handset, ignoring the US of course, and all operators need to do is augment the existing experience with IM type features and MSN, etc will not be able to compete.

It is going to be an interesting battleground over the coming months.

Two other quotes I liked:

‘SMS is the biggest brand in the world’
‘SMS is the only mobile data service that has been successful’

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