LogicaCMG today announced the launch of Intuitive Texting, an end-to-end suite of messaging solutions including an IP-Short Message Gateway, an Instant Messaging Service Centre (IMSC) and messaging clients. Intuitive Texting enables operators to leverage SMS with Instant Messaging (IM) functionality and further grow SMS revenues today, while engaging in a migratory roadmap that will help them introduce innovative converged messaging services and functionality in the IMS future.
This one caught my attention because I thought LogicaCMG had divested itself of the mobile business into the new organisation that I still have trouble pronouncing, Acision.
Turns out (after a quick mail to helpful LogicaCMG PR, Bettina) that the divestment doesn’t officially take place until June 20th. Ergo the announcement is a Logica one but the product will belong to Acision shortly. Now I am clear!
I very much like the concept of leveraging SMS with instant messaging functionality. I’d like to see how that works in practice.