UK-based Mobile TV gurus ROK notched up another first over the weekend – this time for streaming the world’s first live music concert over mass-market 2.5G via GPRS to mobile phones.
The ‘Be My Guest‘ concert was staged on Saturday 14th July at the Bangkok Hall in Thailand and was streamed across a 4 hour period, live and exclusive, to mobile operator AIS’s ROK TV service.
Commenting on the breakthrough, Jonathan Kendrick, Chairman of ROK said “Live events have been streamed over 3G networks before but never over 2.5G via GPRS so we are delighted to have successfully set the tone – and the model – for this brand new mass-market mobile entertainment service, going forward”.
AIS reported a total of more than 15,000 people watched ROK TV on their mobiles on the day of the concert. Interestingly, according to ROK, the concert was staged during a torrential rainstorm in Bangkok which disabled satellite TV for many people, yet their GPRS stream carried on working.