Google is obviously one of the most popular destinations on the web, and increasingly on the mobile web, despite Yahoo’s best efforts to compete in the mobile arena. Personally, I think that Google’s strength lies in the fact that there’s no download needed to use nearly any Google product on your mobile phone. In any case, according to the New York Times, the iPhone takes its users to Google more than any other smartphone, including Symbian (which is what the vast majority of smartphone users…use).
One thing that is basically a fact – the iPhone truly introduced the masses to the notion of using the internet on their mobile phones. I believe that a large part of this is due to the fact that, at least in the U.S. until recently, users were forced to sign up for an unlimited data package from AT&T when they got their iPhone all activated. If you force someone to sign up for something, and tell them it’s unlimited, the odds that they’re going to try it out are VERY good. That’s not to make an excuse. If anything, I wish that ALL mobile plans simply had unlimited internet built into the price. I bet we’d see alot more innovation in terms of the mobile web and in terms of mobile handset web browsers.
In any case, this news is great evidence that if you make it dead easy to use the internet on your mobile handset, the masses are ready to rock it, albeit just to search Google.
