Newcastle United dumps mainstream media; breaks news by text to fans first

Thanks once again to Ian’s Mobile Answers blog, I picked this one up this morning. Fascinating, fascinating…

Link: mobile answers: The power of the people

So how did Newcastle break the news of this appointment?

They sent an SMS to their fan club members before putting the announcement on the web and before holding a press conference.Smart move, keep the audience engaged, build crm opportunities such as wallpapaers, tickets, shirts etc..

I can just imagine the toon army (Newscastles hardcore fans)going into mobile overdrive and spreading the message virally, out scooping Sky and the BBC along the way.

Now that is… the power of mobile meeting with the power of the people.