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Apple iPhone sells out again after O2 price cut

After O2 cut the price of the iPhone, it seems like it’s provoked a surprising phenomenon: Mobile Today reports people are once again queuing to buy the device. So much so, it seems, that the device is once again selling out.

Mobile Today quotes one Carphone Warehouse staffer as saying “it’s like launch day again”.

One mobile watcher who I spoke to recently suggested that price cuts could actually be a bad thing for Apple, with the whiff of luxury brand that appeals to style freaks and early adopters deserting it if more and more people can actually afford to buy the device. It doesn’t look to be the case just yet: the brand is fairly bulletproof thanks to its hardcore fanbase and quieter-than-quiet press office and it looks a price cut has been just the shot in the arm the iPhone needed to recover its sales storm and fits in better with the European consumers’ familiarity with subsidised handsets.

12 replies on “Apple iPhone sells out again after O2 price cut”

Your “mobile watcher” doesnt know Apple too well. They are aware of the complications that can arise from cheapening your product and brand. However they won't let the iPhone fall the way of the Razr because in about two months the market will swiftly get the new, improved, higher priced 3G iPhone. That's what the price cuts are clearing dusty shelves for.

Where the Razr fell was its company reducing price without fresh new product to replace its flagship. They left the brand to rot at the lower rung and evaded the higher priced buyer that bought it to begin with. Apple never did that with the iPod and I doubt it will happen with the iPhone.

See – How am I supposed to know you replied?

I'm not sure I like this new system y'know. It has its good bits… but I don't think you shouted about the rss feed for comments before…

Plus I can't see from the front page what are the most recent comments that have been left…
I assume this is something you're gonna change?

There is a comments feed – over on the right of the Disqus community page, but it would be nicer to have more prominence here. Also there is a 'top posters' widget from Disqus so they just need swapping I guess.

There is a comments feed – over on the right of the Disqus community page, but it would be nicer to have more prominence here. Also there is a 'top posters' widget from Disqus so they just need swapping I guess.

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