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Flip Video launch in the UK

I popped along to the Flip Video launch this evening (Recent Coverage). It was held at the rather smart Soho House Hotel — they’ve got a little cinema there which is where Ray Sangster, President of Flip EMEA, welcomed everyone and presided over the launch.

The event was very well attended with media from all over the marketplace. Having admired the Flip device from afar, then having played with it recently, I’m really excited to see it formally launch in the UK.

Strictly speaking, it shouldn’t exist. There shouldn’t be a market for it. The mobile manufacturers should have sorted this one out, years ago. With almost every new handset coming with some kind of reasonably ‘ok’ video function nowadays (in the UK, at least), the Flip, as an invention, shouldn’t have seen the light of day.

We have the technology already to create good mobile videos on our handsets. We have the technology to transmit them to friends online and via mobile.

Just, the method absolutely, 100% sucks. Mobile video is shite. There’s a glimmer of light in the form of the likes of QIK and Flixwagon, but, for the masses, mobile video spectacularly under delivered. Great concept, useless implementation.

You can’t blame Nokia per se. You can’t necessarily blame mobile operators, either, for wanting to limit the transmission capabilities of devices (can you imagine a mobile phone with a USB stick integrated, like the way it is in the Flip? Exactly. No.)

I recognise all the reasons why mobile video hasn’t quite worked.

And I’m delighted to see The Flip being swallowed up by the great unwashed. Absolutely delighted. I’m frankly surprised at how The Flip came along and ate everybody’s lunch.

“Surely it won’t be long,” I asked Ray Sangster, Flip EMEA President, “Before there’s wifi integrated directly into one of these?”

Ray grinned momentarily and diplomatically responded with a “Couldn’t possibly comment” viewpoint.

I’m pretty sure they’ll be bringing along something like that. It’s the next natural step, right? And at that point, dear me, it’s just shocking to behold how screwed the mobile industry’s ‘video’ strategy is at this point.

I wonder if there’ll be an option to stream my video on QIK via a Flip? Meantime, these things are flying off the shelves. It’s the number one selling product in the camcorder segment on Amazon.co.uk (which, by the way, is offering a 5% discount):

Picture 12

But they’re going big with it here in the UK. Toys R US, Dixons/Currys and a whole host more. Within a little while, I reckon The Flip will quickly become one of the biggest selling digital camcorders in the country. The key is the simplicity. Press the red button and woosh, you’re recording. Stick it in your USB port and press the ‘upload to Youtube’ button. Done. Or, if you like, you can use the TV out port and, woosh, see yourself and Granny on the TV in her living room. Leave your Flip with granny at your own peril… you’ll be watching videos of the cat for hours.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “Flip Video launch in the UK”

Freedom from choice. That's what succeeds in mobile. That's what the iPhone has. Only one way to do something, so it does it automatically. Punters hate choice, if they are disenfranchised by it. If it means they have to READ something or LEARN something, which should be intuitive. People hate feeling stupid.

The Flip must be the ultimate expression of this.

One button. No settings. Press…..recording…..stop.

I want one. No, after faffing about with video on a sodding N96 tonight, I *need* one.

The mobile industry is asleep at the content-creation wheel. Lunch eaten. WiFi Flip + access to The Cloud for 'sometime today upload' = sorted. Real-time does not matter to most. Do it at home, but in the background, automatically. EyeFi-card style. Look how well they have sold, based on the same model.

Next.

(actually, 3's SeeMeTV – now 'Eyevibe' :-/ – was reasonably popular among its punters, but is quite a different user case as it's 3GPP video sent via MMS with no way to get it/watch it on your PC AFAIK.)

/m

Freedom from choice. That's what succeeds in mobile. That's what the iPhone has. Only one way to do something, so it does it automatically. Punters hate choice, if they are disenfranchised by it. If it means they have to READ something or LEARN something, which should be intuitive. People hate feeling stupid.

The Flip must be the ultimate expression of this.

One button. No settings. Press…..recording…..stop.

I want one. No, after faffing about with video on a sodding N96 tonight, I *need* one.

The mobile industry is asleep at the content-creation wheel. Lunch eaten. WiFi Flip + access to The Cloud for 'sometime today upload' = sorted. Real-time does not matter to most. Do it at home, but in the background, automatically. EyeFi-card style. Look how well they have sold, based on the same model.

Next.

(actually, 3's SeeMeTV – now 'Eyevibe' :-/ – was reasonably popular among its punters, but is quite a different user case as it's 3GPP video sent via MMS with no way to get it/watch it on your PC AFAIK.)

/m

Freedom from choice. That's what succeeds in mobile. That's what the iPhone has. Only one way to do something, so it does it automatically. Punters hate choice, if they are disenfranchised by it. If it means they have to READ something or LEARN something, which should be intuitive. People hate feeling stupid.

The Flip must be the ultimate expression of this.

One button. No settings. Press…..recording…..stop.

I want one. No, after faffing about with video on a sodding N96 tonight, I *need* one.

The mobile industry is asleep at the content-creation wheel. Lunch eaten. WiFi Flip + access to The Cloud for 'sometime today upload' = sorted. Real-time does not matter to most. Do it at home, but in the background, automatically. EyeFi-card style. Look how well they have sold, based on the same model.

Next.

(actually, 3's SeeMeTV – now 'Eyevibe' :-/ – was reasonably popular among its punters, but is quite a different user case as it's 3GPP video sent via MMS with no way to get it/watch it on your PC AFAIK.)

/m

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