It looks like July 4th is going to be a big day. As well as the Mobile 2.0 Europe Conference Louis Vuitton is launching audio guides for three Chinese cities – Beijing, Hong Kong and Shanghai. It is being powered by Clicmobile and they say:
“Louis Vuitton offers a perfectly synchronised audio journey in which the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district.”
I say, it sounds a lot like the CoolGorilla guide for London called, inspiringly, the London Travel Guide.
If you’re going to Beijing then you can travel around with Louis Vuitton, if you’re in London you can be a CoolGorilla.