Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

Apple flogs iPhone through Best Buy

Traditionally, anyone wanting to get their hands on an iPhone in the US had to go to an Apple or AT&T store. Now Apple has ditched its two handed approach to selling the devices by announcing that, from next month, the iPhone will also be available through Best Buy.

What does Apple get out of the deal? A massively expanded retail presence. Best Buy has hundreds more shops ready to sell the phone and so can provide countless more eyeballs passing by who may be tempted to shell out for the upmarket mobile.

And what does Best Buy get? The kudos, and the iPhone hungry hordes likely to drop by. Analyst Colin A. McGranahan reckons that Best Buy won’t make much if any profit from selling the handset, but could benefit from the accessories shoppers pick up to go with their iPhone. Some people have also suggested that Best Buy might also win out from consumers who wander in on the hunt for an iPhone might be persuaded to choose another device. I can’t see that happening, can you?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...