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Asda gets cheaper than Ikea

While Vodafone might think the time is right to hike up call prices, others have decided they’re ripe for the chop: step forward Asda. The supermarket giant has announced a new pay as you go pricing structure, with per minute call costs to landlines and mobiles dropping to 8p a minute and texts to just 4p.

The rates are for any time of day or night, and Asda reckons the price cut makes it the cheapest PAYG operator out there – even cheaper than the likes of rival retail behemoth Ikea, which offers 9p a minute calls and 6p texts.

Perhaps the most interesting thing about this is Asda’s network. While Vodafone is raising its prices, Asda has managed to get such a good deal from its network supplier it can trim the costs to a minimum. The supplier? You’ve guessed it, Vodafone.

10 COMMENTS

  1. 4p! Wow that's really impressive. The guy next to me pays 12p for texts with Virgin PAYG.

    *edit*

    Since Asda charge double for the first 3 minutes and first 3 texts each day, you're better off with Ikea if your usage is less than 25 minutes and 15 texts per day.

  2. 4p! Wow that's really impressive. The guy next to me pays 12p for texts with Virgin PAYG.

    *edit*

    Since Asda charge double for the first 3 minutes and first 3 texts each day, you're better off with Ikea if your usage is less than 25 minutes and 15 texts per day.

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