The latest report into mobile advertising from mobile community Limbo and GfK Technology reckons that some half of UK mobile users are getting mobile advertising, with text messaging still unsurprisingly the favourite delivery mechanism for those ads.
The report also says Blighty is the most familiar with mobile web advertising, with 16 percent of British users saying they’ve seen a promo on the mobile internet.
According to the study, those advertising through mobile channels “were mainly mobile carriers, handset manufacturers, media brands and digital entertainment companies”. So, mostly mobile-related companies then. Is it that other industries are shy of mobile ads, or just that mobile companies get better rates when they buy ad space from each other?