Lots of people I’ve been meeting have been talking in hushed voices about this.
“Comes with Music” — that’s the new offensive from Nokia and it’s got a lot — a LOT — of people quaking with concern.
When a company such as Nokia — routinely knocking out millions of handsets in a given day — decides to give away unlimited music with a handset, you need to start panicking if you’ve got anything whatsoever to do with this field.
How does it work?
Well, it does-what-it-says-on-the-tin. Buy the phone and you get access to an unlimited amount of music.
Ok. Not unlimited. Think iTunes. Think MusicStation. A *good* amount of tracks. You’ll find stuff that you like, at least.
It’s the Nokia 5300 series handsets that are to get this first. Specifically, the 5310 XpressMusic. Fair enough. No bother. I’m an iTunes man myself. Start knocking out Nokia N-Series handsets with this and I’ll certainly reconsider this position.
There’s certainly a lot of questions to answer.
Carphone Warehouse are the exclusive UK pre-pay channel for the device. If you want ‘Comes-with-Music’, you need to get it from them, this Christmas. You can, if you’re extra-specially interested, get yourself on the pre-order list at CarphoneWarehouse.com.
We should get a look at the device and answer a heckuvalot of questions this evening at the Carphone Warehouse Christmas Preview.
‘Til then, I leave you with some excited bullish statements from some of the key players:
Tero Ojanpera, executive vice president and head of the Nokia Entertainment and Communities business, said: “We believe that Comes With Music will transform the way people enjoy music. With unlimited music access for a year, you can enjoy your favorite artists or delve into new genres without having to worry about individual track or album purchases.”
Simon Ainslie, Nokia UK Managing Director, said: “Comes With Music is the most compelling digital music offer ever introduced to the UK. You get a fantastic Nokia device with unlimited access for a year to a huge catalog of music. We’re thrilled to be working with Carphone Warehouse to bring Comes With Music to the UK.”
Andrew Harrison, UK CEO, The Carphone Warehouse, said: “We expect the Nokia 5310 Comes With Music to be the gift for Christmas and at the top of all shopping lists. We know how much our customers love music and we hope to make music millionaires of people everywhere.”
For a little while, expect a negative reaction when you try and buy one of these from Vodafone or any other operator with its own music sales channels.