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o2 Ireland scrap most of their upgrade schemes

Reader Rob was not impressed with o2 Ireland recently.

Hey Ewan

A couple weeks ago, I was in a carphonewarehouse where I was told I was eligible for a platinum upgrade on one of my O2 Accounts.. however, the handset which I wanted had not been released, and did not have a release date on it for this country – I wanted a Blackberry Bold.

Today I was told it will be released in the first week of October, which is fine, however, I was told I was no longer eligible for an upgrade. I was told that all of their upgrades had been scrapped except for the “Diamond” upgrade, the criteria to qualify for this is to spend €5,000 in a 12 month contract (roughly €420 a month…).

Previously, they had a system where your upgrades accumulated as you spent, changing from silver, to gold, to platinum, and eventually to diamond if you spend a lot of money with them, now, it’s all gone.

Worse still, their Sim-Free price of a Blackberry Bold is about €600, if you use a “Diamond” upgrade, it will only cost you €199 …

That is hugely, hugely annoying Rob! They just ‘stopped’ it? What are you thinking of doing now?

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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