Orange UK was once the mobile operator equivalent of that omni-cool, good looking girl at the back of the class. They’ve since lost their way a little bit.
Here’s a good indication why. I’ve just got confirmation through about their new range of laptops.
Yes, every UK operator is jumping on the we-do-laptops-too bandwaggon and Orange are one of those lagging behind. They’ve finally vomitted out a range — good news. I have the details. I was just hunting for some pictures.
I hit the orange.co.uk site … and…
Can you see any laptops for sale?
Can you see any pictures of phones, for that matter?
This is the *frontpage* of Orange.co.uk.
Surely they’d have at least ONE picture of a Nokia or something? To draw you in, get you to click?
Let’s assume, for a moment, I’m on the hunt for one of these new laptops I’ve heard about.
Where do I click?
On the left, I’ve got the little menu:
No mention of laptops.
Ok, so let’s scan right…
No mention of laptops again.
Ok. Now it’s time for pot luck.
I’ll just click, shall I?
Let’s go for ‘pay monthly’.
I actually second guessed myself. I actually thought, ‘shit maybe the laptops don’t come out today’ and I went back to look at the press release text:
Orange today launches its new mobile broadband and laptop offer targeted specifically at the business market. Small and medium business customers can now sign up to a new Orange Business Everywhere mobile broadband package and come away with a laptop as well.
No mention of laptops. Let’s look down the expanded shop menu:
Maybe I should click in the ‘business shop’?
Now we’re talking.
I clicked on that banner.
Here we go:
Nothing to draw the eye to purchase yet.
Except the OUT OF STOCK label at the bottom is rather off-putting.
Since the Orange website does such a shit job of it, I’ll post the details from the release shortly.
And if you want the direct link to look at the laptop page, it’s here.