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I missed the chaps at Zoombak

I’m writing this from the back of a London Taxi. I am in no-mans-land of British Transport. Stuck in a queue of traffic going nowhere fast. Nowhere slow either. It’s a tossup as to whether I get out and walk to the tube station or wait for the traffic to get out of the way. Whatever the eventual decision, I have missed meeting with the Zoombak chaps. And that’s an arse. I’ve been very interested in their mobile-enabled GPS locators. I will see if we can reschedule. Or get a demo to put into the MIR Show. Meantime you can check them out at zoombak.com.

Posted by email from MIR Live (posterous)

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

12 replies on “I missed the chaps at Zoombak”

Hi Ewan, really sorry you missed it too – we had some great demos going and it was buzzing. We would love to meet up with you , Ben and James as planned – either at Zoombak offices – or somewhere else that suits you – have left a message on your phone too. Here is my mobile number 0044 7778 791373 – anyone else interested in press information or speaking to one of the guys at Zoombak – please give me a call too, many thanks
Susan Dean – Zoombak Press Office UK

<sceptics goggles>

So they use T-Mo's network in the US to report the GPS unit's location, geofencing, alerts,etc.

Could be useful for finding the dog. Assuming the dog isn't off with its mates and has wrapped it in tinfoil or removed the batteries.

To get value from this (suspending all privacy/trust issues for a minute), your object of desire needs to be 1. outdoors 2. in mobile coverage 3. charged up. 4. then you actually need to know and 5. be in a position to receive the info and act on it. Chances of all 5 of these coinciding?

N-I-C-H-E.

Just how many Geotracking startups will have to burn before someone realises this sort of thing is a technical solution to a mass-market problem that just doesn't exist?

Coming soon to a VC round near you: garden Gnomes with GPS / solar-charged Gnome hats / 2G-3G antenna in the fishing rod. Track your missing Gnome as he travels the globe with next door's gap year teens. Remote detonation at the holiday venue of your choosing.

</sceptics goggles>

/m

Would love to see uptake graphs / extrapolations if you can get them.

Oh, and assumptions – like “x% of people don't trust their kids/employees, so this is perfect for both relationships”.

Let's see the business case why an MNO would want to launch something like this.

Great. We can fit in with you time wise and place wise! Look forward to
hearing from you, Susan

Dean Marketing Communications Limited
Registered Office: Springcroft, Greensward Lane, Arborfield, RG2 9JN
Reg. in England No. 5774874

Would love to see uptake graphs / extrapolations if you can get them.

Oh, and assumptions – like “x% of people don't trust their kids/employees, so this is perfect for both relationships”.

Let's see the business case why an MNO would want to launch something like this.

Great. We can fit in with you time wise and place wise! Look forward to
hearing from you, Susan

Dean Marketing Communications Limited
Registered Office: Springcroft, Greensward Lane, Arborfield, RG2 9JN
Reg. in England No. 5774874

Would love to see uptake graphs / extrapolations if you can get them.

Oh, and assumptions – like “x% of people don't trust their kids/employees, so this is perfect for both relationships”.

Let's see the business case why an MNO would want to launch something like this.

Great. We can fit in with you time wise and place wise! Look forward to
hearing from you, Susan

Dean Marketing Communications Limited
Registered Office: Springcroft, Greensward Lane, Arborfield, RG2 9JN
Reg. in England No. 5774874

Just a note:

According to Zoombak, once activated account must be active and billed for one year, regardless of plan chossen.

I just closed my account, and now I am informed that it can never be re-activiated. That does not make much sense, they stated it was a “SIM” issue, but I would think that like a cell phone, that transponder could be tied to a provider in the future. You would think it would be like setting a “New Account”.

Basically this policy makes Zoombak a “one time use” product

Just a note:

According to Zoombak, once activated account must be active and billed for one year, regardless of plan chossen.

I just closed my account, and now I am informed that it can never be re-activiated. That does not make much sense, they stated it was a “SIM” issue, but I would think that like a cell phone, that transponder could be tied to a provider in the future. You would think it would be like setting a “New Account”.

Basically this policy makes Zoombak a “one time use” product

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