Watch this one like a hawk; I’ve seen it demonstrated and it’s utter, utter genius. This kind of concept has been around for a while in the UK and Europe but it’s been poorly delivered and the market hasn’t been mature enough for it.
Quite simply you’re presented with a screen to type in your mobile number prior to accessing some content/joining a club/activating a subscription. Type in your number and you’re sent a text message. Confirm your approval and the agreed amount is removed from your mobile operator credit account (or charged to your bill). Done. Simple. Genius. There’s an API ‘n everything. 😉
Easy, easy mobile payments… VentureBeat has more.
Let the monetization begin: SocialCord has created a platform for musicians, writers and brands to build a “freemium” model delivered over Twitter or mobile phones. For example, bands wrestling with how to make a living from their music can send links to songs or videos of live performances to their most devoted fans first for a monthly charge. (“Freemium” is the business model of giving away basics for free while charging for special or advanced content.)
The link you want? http://www.socialcord.com/