I saw Vodafone’s FourSquare deal announcement this morning and immediately wondered what the hell had happened to their rumoured deal with UK location-and-recommendation service, Rummble.
The word on the grapevine is that Rummble — having worked really hard on a very neat looking Vodafone 360 app — were due to get all sorts of on-handset distribution and a heck of a lot of Vodafone love. This is good news given Rummble is a home-grown British startup very well deserving of the attentions of the likes of Big Red.
I can’t quite imagine the frustration of the Rummble team wondering why Vodafone has plonked out this announcement.
Can anyone give me an example of a British mobile startup that’s been ‘made’ (or at least, substantially helped out) through it’s association with a British mobile operator? There must be some?