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The Smartphone Obsession in Marketing, Part 2

The Smartphone Obsession

Here’s Part 2 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket.

I caught up with Mark Freeman, one of the founders of mobile agency, Movement, at the recent IAB Mobile event. Given Mark’s company has been working with many of the leading lights in the mobile industry, I wanted to see what he thought about my assertion that the mobile marketing industry is far too obsessed with smartphones. I especially liked Mark’s comments on brands writing for the medium of SMS.

Have a watch and see what you think:


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By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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