Ivy4evr: Channel4’s explicit SMS drama

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I had a note in from reader James to tell me about Ivy4evr, Channel 4’s new ‘explicit SMS drama’. You only have to visit the site to determine that it’s a rather ‘edgy’ concept.

The site explains that our key character, Ivy, has left home because ‘Lilsis’ (is that ‘little sister’ or somebody else, who knows? I’m over 30) has ‘done the dirty on her’. Again, forgive me for not quite knowing that definition. Cheating?

Ivy isn’t quite sure who her friends are anymore (although I suspect Lilsis definitely isn’t?) and therefore, for one week only, she will tell you ‘**everything**‘. They used double-asterisks on the site.

All you have to do to participate is sign-up to get free text updates from Ivy. Then, I imagine, you can reply to her. Or to the production team sitting watching their SMS console. (I only point that out because I’m 30+, and let’s face it, you probably are too. Or you’re heading that way fast.)

The trial episode starts on the 10th of October and finishes on the 16th. There doesn’t appear to be an actual TV show to go along side this project. No. It’s SMS-based.

Very, very interesting. An ‘episode’ based on SMS? Cool. Let’s see how that works…

Anyway I’ve signed up. I’ll let you know how it goes.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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