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James Parton introduces Telefonica’s all new developer platform, BlueVia

There’s been a lot of positive chatter in recent days about Telefonica’s BlueVia service for developers. So I asked James Parton, Telefonica’s Head of Developer Marketing, to give us a quick overview.

Telefonica is well known for being serious about working with developers — and I’m pleased to see continual innovations and iterations in their approach as the market evolves.

Here’s the overview from James:

Hi Ewan,

I’m writing to you and the good people at Mobile Industry review as we wanted to be the first to let you know about the launch of Telefonica’s new global developer platform – BlueVia.

We’ve made mistakes when reaching out to developers before (see Simon Maddox’s Mobile Industry Review post from earlier this year about one of the O2 Litmus developer competitions we ran) but we’ve been listening to and working closely with our developer community to learn from those mistakes, improve upon the features our community liked, and evolve the platform to something closely aligned with what developers are really looking for from a telco.

BlueVia is the new global developer programme from Telefonica that helps developers take apps, web services, and ideas to market. The platform lets developers monetise their apps by plugging in powerful, risk free API’s offering revenue share business models. Altogether, BlueVia represents now the possibility to access more than 80 million customers. And it will be more in the near future.

We’re all about more revenues for developers, clear routes to market and an addressable audience – all in a risk free environment.

The platform is currently in closed beta, so you have to register as a developer to receive an invite (or just give me a nudge on Twitter @jamesparton), but most of the site is public for you and all Mobile industry Review readers to take a look around.

Feel free to get in touch with me for more information, but I hope you like what you see with BlueVia and we look forward to sharing more news with you as the platform develops.



Brilliant, thank you very much James. Every success to you and the team.

I’m looking forward to hearing more about how things go.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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