Samsung SGH-E700… now with Android?

Imagine my sudden, unexpected excitement when I...

My iPhone 15 Pro Max SLi Ultra Ghia Plus strategy

So there's a new iPhone about to...

James Parton introduces Telefonica’s all new developer platform, BlueVia

There’s been a lot of positive chatter in recent days about Telefonica’s BlueVia service for developers. So I asked James Parton, Telefonica’s Head of Developer Marketing, to give us a quick overview.

Telefonica is well known for being serious about working with developers — and I’m pleased to see continual innovations and iterations in their approach as the market evolves.

Here’s the overview from James:

Hi Ewan,

I’m writing to you and the good people at Mobile Industry review as we wanted to be the first to let you know about the launch of Telefonica’s new global developer platform – BlueVia.

We’ve made mistakes when reaching out to developers before (see Simon Maddox’s Mobile Industry Review post from earlier this year about one of the O2 Litmus developer competitions we ran) but we’ve been listening to and working closely with our developer community to learn from those mistakes, improve upon the features our community liked, and evolve the platform to something closely aligned with what developers are really looking for from a telco.

BlueVia is the new global developer programme from Telefonica that helps developers take apps, web services, and ideas to market. The platform lets developers monetise their apps by plugging in powerful, risk free API’s offering revenue share business models. Altogether, BlueVia represents now the possibility to access more than 80 million customers. And it will be more in the near future.

We’re all about more revenues for developers, clear routes to market and an addressable audience – all in a risk free environment.

The platform is currently in closed beta, so you have to register as a developer to receive an invite (or just give me a nudge on Twitter @jamesparton), but most of the site is public for you and all Mobile industry Review readers to take a look around.

Feel free to get in touch with me for more information, but I hope you like what you see with BlueVia and we look forward to sharing more news with you as the platform develops.



Brilliant, thank you very much James. Every success to you and the team.

I’m looking forward to hearing more about how things go.

Recently Published

Samsung SGH-E700… now with Android?

Imagine my sudden, unexpected excitement when I saw this email and subject in my inbox this morning: "OMG," I thought. "Have they actually done...

Why you need GadgetsOman (or similar) in your life

About four days ago I got a familiar WhatsApp message from the team at GadgetsOman. It was just a day or so after the...

My iPhone 15 Pro Max SLi Ultra Ghia Plus strategy

So there's a new iPhone about to launch. It's not that different from the one I've already got (iPhone 14 Pro Max). The camera is slightly...

Microsoft Surface Duo: Insert lament post here

I was reading Ron Amaedo’s post on ArsTechnica earlier today about the ending of software upgrade support for the first edition of the Microsoft...

“Apple will only sell 100,000 of their headsets in the first year” Really?

BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

The BlackBerry Movie: Worth a look, but it’s heavy on fiction

I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...