I spoke last year at the Senior Market Mobile 2010 event. I really enjoyed the event and found it simply fascinating to discover the almost completely unfulfilled needs of the world’s elderly citizens.
It’s actually a huge market, especially in the UK where so many ‘connected seniors’ have a decent amount of disposable income.
The solution is not to give them all an iPhone or an iPad.
When you’ve got fingers, limbs and eyes ravaged by time, you need a bit of thought from your mobile and service designers. Buttons need to be positioned correctly, screen displays need to be arranged for the right contrast and so on.
I learnt a lot last year — this year, I suspect the event is going to be even better.
It’s taking place next Tuesday (20th September) at the Royal Institute of British Architects in Portland Place, just up the road from Oxford Circus tube.
I very much like the ‘Dragons Den’ concept. At 2pm on the day, Jon Bentley will be moderating a panel of seniors who will give their views on what they’d like to see. That alone is well worth the visit.
Tickets are £349 each — but do look out for the 3-for-1 special that includes a Binatone Android tablet!