The other day I got an email from Sky’s NOW TV team to ask me to give my feedback on their service.
After signing up a few weeks ago for the streaming video service I haven’t done anything with the account. I took a brief look and found the service rather uninspiring. I reckon it will evolve in time.
I was pretty keen to provide some feedback and at least click a few buttons on a Surveymonkey style questionnaire.
I never got to it though. The email passed me through to a desktop questionnaire site that couldn’t — from the look of it — handle mobile browsers at all well.
There’s no excuse nowadays. Folk are reading email on their mobile devices. You need to assume they will click through with their mobile browser. I clicked through when I had a spare few minutes on the train. But I certainly can’t be bothered to schedule a time to complete the survey when I am next in front of a desktop computer!
I did a tweet about this and got a confirmation back from the NOW TV social media team — it’s desktop only!
Top marks on a swift response on Twitter.
Give the team responsible for deploying the questionnaire a big kick please.