advertising Archives - Mobile Industry Review

Mobile app revenues are booming, but for how long?

It's a shame that more than 90% of apps are languishing in a fairly lonely state, with small numbers of downloads for the vast majority. However,...

Mobile Advertising Keeps Getting Better thanks to Mapp Media

I love it when I hear about great mobile advertising campaigns. When it's done right mobile advertising is amazing. When it's done badly it...

5 tips on finding a mobile advertising partner

This week I'm pleased to publish an op-ed from Nathan Ward, Director & Co-Founder of Mapp Media on a rather challenging topic for many...

Mobile advertising: It’s time for operators to take control

I don't need to tell you that mobile advertising presents a huge opportunity for brands, marketers and much of the mobile ecosystem. But it's...

MWC 2012 video: InMobi’s Rob Jonas talks to MIR

I managed to get a bit of time with Rob Jonas, top man in Europe at mobile ad network, InMobi. Rob brought me up...

Infographic: The bigger the screen, the bigger the click-through-rate

Well it's Infographic time here at Mobile Industry Review thanks to the team at mobile advertising specialists, Inneractive. Based on their information, screen size...

Debenhams mobile strategy: We’re only interested in iPhone users

Terence Eden recently highlighted a fascinating real life example of a consumer brand that's only got eyes for iPhone. Debenhams is a chain of 153...

Congratulations InMobi: Another $8m funding round completed

Another $8m has arrived in the InMobi bank account this morning courtesy of existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. ...

Are you going to IAB Engage for Mobile?

Are you heading to the IAB Engage For Mobile event tomorrow at London's Millbank Tower? If so, I'm taking the camera to do...

InMobi hits 16bn impressions and launches in the States

It was, I think, over two years ago when I met Anne Frisbie who had just started working for InMobi (she runs their US...

AdROIt: 40% reduction in mobile cost per acquisition

I had a note in the other day from James Lambertini, VP of Global Research and Marketing at InMobi. He was writing to...

Is Apple about to bake advertising into the iPhone SDK?

o2's James Parton picked up this Mobile Entertainment story, Apple to integrate advertising into iPhone SDK. Mobile Entertainment's Stuart Dredge noticed this job...

Video: James Lamberti of mobile advertising giant, InMobi

If you haven't heard of InMobi yet, don't worry. You will. They're coming. Having already locked up the Far Eastern markets (8 billion mobile...

How’s your iPhone advertising performing?

Are any MIR readers actively advertising products and services on the iPhone platform? I'm asking because I saw this Tweet from Mark Curtis, top chap...

Question: When is the only time a traffic jam is good news in the UK?

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Tag: advertising