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News

Video: James Lamberti of mobile advertising giant, InMobi

If you haven’t heard of InMobi yet, don’t worry. You will. They’re coming. Having already locked up the Far Eastern markets (8 billion mobile impressions a month, 150+ million user reach), InMobi is the biggest mobile marketing giant that you’ve never heard of. If you’re into mobile applications (or websites) in any way, you should […]

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News

How’s your iPhone advertising performing?

Are any MIR readers actively advertising products and services on the iPhone platform? I’m asking because I saw this Tweet from Mark Curtis, top chap at mobile dating/flirting site, Flirtomatic: We bought iPhone advertising for the first time yesterday: very impressive results for first campaign…..clearly volume in the UK alone.. I’m keen to hear more […]

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News Opinion

Youth: Text in Knife Crime Concerns

So I’m back to school this week; and during my free lessons, I often find myself aimlessly wandering around. I probably shouldn’t be, as I have mountains of work to do, but it’s certainly more fun. But it turns out my aimless journeys around my over-crowded school can come in handy… And I came across […]

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News

Nokia’s new Benches ‘Come with Music’

In an effort to promote its highly touted ‘Comes with Music‘ service, Nokia, the leading handset manufacturer has now started placing special benches at various public places in the UK. Now, before you start wondering what’s with Nokia and the Benches, let me elaborate. The benches are actually a clever advertising medium to promote their […]

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News Opinion

Where’s the mobile awareness gone?

Wow! Doesn’t time just fly by? I’ve been away for a month – organising myself with school and the various activities I’m involved in, and it feels like forever! Never fear though, because now I’m back. Well, for once a week that is! Now school’s are a hostile environment (well, at least mine is), and […]

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News

Ads come to mobile YouTube

As Google hunts for new ways to make money from wildly popular YouTube – make that any way to make money from YouTube – it’s started testing ads on the mobile version of the video sharing site. From Google’s mobile blog: You may have noticed that we started running a test of display ads on […]

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News

Half of UK has seen mobile ads

The latest report into mobile advertising from mobile community Limbo and GfK Technology reckons that some half of UK mobile users are getting mobile advertising, with text messaging still unsurprisingly the favourite delivery mechanism for those ads. The report also says Blighty is the most familiar with mobile web advertising, with 16 percent of British […]

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News

Amobee lands Moto, Cisco investment

Mobile ad company has announced its landed new investment from the likes of Motorola and Cisco, along with more cash from previous investments Telefonica, Vodafone, Accel Partners, Globespan, and Sequoia Capital. No official word on how much the round is, but it’s thought to be in the region of $22 million. The company, which sells […]

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News

Nokia trains execs in mobile dark arts

Nokia is testing out a new way to get execs interested in mobile advertising: sit them down and show them how to do it. The handset maker will be opening “Ad Labs” in London and Boston, used to certify and “train traditional advertising agency staff in the “black art” of mobile advertising,” reports The Guardian. […]

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News

Nokia reveals mobile ad alliance

Nokia has announced its very own Ad Alliance, which it says is aimed at making mobile ad buying an easier process. The alliance will sell “couponing, location-based targeting, image recognition, and other emerging technologies” alongside more traditional display advertising. The ads will appearing across the Nokia Media Network, which places advertising on Nokia properties like […]

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Services

Yahoo teams with 4INFO for SMS ads

After all the Microsoft farrago, Yahoo is now getting back to the business of trying to take on Google in advertising. Its latest move is signing a trial partnership with SMS advertising company 4INFO, according to the Wall Street Journal. Under the trial, the WSJ says, 4INFO will give Yahoo the tech it needs to […]

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News

Vodafone Germany not impressed with mobile TV

It looks like Vodafone’s Germany head isn’t too impressed with mobile TV so far. After getting turned down for a mobile licence in the country, which went instead to Mobile 3.0, a consortium of publishers, the operator said it will now focusing its mobile TV efforts towards selling add ons. According to Forbes, Vodafone plans […]