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Opinion

The Smartphone Obsession in Marketing, Part 1

The Smartphone Obsession Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating […]