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News

Is Bluetooth Marketing still getting active attention?

I had another note from a reader yesterday. He’s a particularly successful mobile entrepreneur here in the UK. He writes: Do you know if Bluetooth Marketing is still actively being used or has a been forgotten. Do you know any good Bluetooth Marketing companies that lease kit or software? You’d have been forgiven for thinking […]

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Services

Obama screws up VP text message. Stupid.

Morra Aarons-Mele, writing in The Guardian’s Comment Is Free, reports that she knew the Vice President’s identity two hours before her exclusive text message arrived from the Obama campaign. Why? It was reported on CNN. (See our original coverage of the concept.) Crazy. The whole point of the Obama VP text scenario was, I thought, […]

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Services

i2SMS powering Scion’s Minnesota State Fair text campaign

Giff Gfroerer if your go-to-guy if you’re doing 2-way text services throughout North America. Giff, President of i2SMS, dropped me a note to tell me about the latest campaign they’ve been working on. He’s been a long time reader of Mobile Industry Review and he knows that I absolutely eat-up news about mobile companies doing […]

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News

UK mobile marketing seminar

A note arrived in from the notable mobile marketeer, Helen Keegan: For those of you who are interested, I’m running a one-day course on mobile marketing for the lovely folks at E-Consultancy on 16 September in London near Old Street. It’ll be a small class and we’ll cover all aspects of mobile marketing from SMS […]

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Services

txtNation powering Blossom Hill’s wine text/MMS competition

The team at txtNation are rightly delighted to be providing the infrastructure for wine maker, Blossom Hill’s summer competition. Blossom Hill are giving away 20 summer garden parties worth £1k each. Nice. 3.75 million promotional bottles of their Rosé range are already out in the marketplace looking for your attention (and containing full details of […]

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Operators

“Mobile is the hottest new marketing channel”

So reckons Edward T. Manzitti, vice president for research of the Direct Marketing Association, a trade group that recently released a study of mobile users’ responses to unsolicited offers (reports the New York Times). Mr. Manzitti blames the fact that recipients often have to pay for text-message ads for much of the opposition to them. […]

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Services

Incentivated launches M&S back to school text campaign

Mobile marketing smarts, Incentivated, are helping out British retailing giant, Marks & Spencer (“M&S”) with their latest mobile marketing campaign, ‘Back to School’. The concept is that shortcode and keywords will appeal in the national press here in the UK, allowing M&S to track the response. All users then get a reply with a link […]

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News

Youth: Mobile Marketing, will it work?

No, this isn’t a rant about Blyk. So don’t worry. This is a look at how I think mobile marketing is being put to use, and whether or not it has had any effect on my spending, interesting, or anything of the sort really. Way back in 2002 I got my first mobile phone, at […]

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News

Mobile marketing, has it crashed and burned?

Does anyone like mobile marketing? That said, does anyone like advertising? Aside from the odd advert that you’d choose to watch anyway – The Cadbury Gorilla and it’s spin offs for example – my friends and I simply tolerate them because they fund the programme. On Firefox I use Ad Blocker Plus so I don’t […]

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News

ROK social media acquisition is pure Geniem

ROK Entertainment Group, best known for its ROK TV application, has snapped up a controlling interest in Finnish mobile and web applications development company Geniem, taking a 51 per cent stake in the business. Geniem, which sells on device portals, Bluetooth technologies and social media to carriers as well as consumer goods companies, has the […]