The Mobile World Congress (MWC) in Barcelona is now underway. The annual event is set to take place from today, February 27th, up until March 2nd. Most of the usual suspects will be there though MWC 2017 will definitely have some exceptions – and surprises. Samsung The company’s event has already come and gone and […]
Barcelona will once again be hosting the Mobile World Congress (MWC) event run by the GSMA. Like it most often does, the MWC will start towards the end of February. To be more precise, the event will run from the 27th of February to the 2nd of March. Most big players of the mobile industry […]
Today’s guest author, James Roswell, is founder and CEO of 51Degrees, a company which provides mobile web optimisation services to more than 1.5 million web sites globally. In the following post, James takes a look at the GSMA’s own website to see how it performs from a desktop and mobile perspective. Over to James. – […]
Back in January I was pretty irritated with the GSMA, the organisers of Mobile World Congress. A little while ago, I applied for press credentials like every other blogger out there. And I was declined. The pain on the ego. Oh the pain! The GSMA changed the qualifying status for press credentials this year. The […]
Have you got your MWC travel booked? If your answer is yes, let me say this: Well done. However, if you’ve not sorted it, can I strongly suggest you get on with it? You already know it’s going to be a painful experience. The longer you wait, the more eye-watering it will be. Mobile World […]
Now hear this: Get off your butts, folk. Don’t get nutted by Mobile World Congress travel prices in February next year. I’ve just paid £76 each way to British Airways for my flights to Barcelona from London Heathrow. Mobile World Congress takes place in 2015 from the 2nd to 5th of March (Monday-Thursday). I’m […]
I am accustomed to spending thousands going to Mobile World Congress. Typically, this is a straight business expense for me. I have to be there. It’s a great opportunity to discover new technologies, services, companies and individuals. Perhaps the biggest reason for going to MWC is the networking — and this shouldn’t be under valued. […]
It is Mobile World Congress time next week so therefore I present the following tips that should be rather useful for newbies — although I hope some regular attendees might find some use from them. Right. Here we go… Passport: Do not lose your flipping passport. I always keep mine *on* me. Make sure you’ve […]
I’ve decided to do Mobile World Congress differently this year. I am flying into wonderful Barcelona for just one day. In and out on the same day. I booked a flight a few days ago — £133 in total. I kid ye not. I’m flying in and out of Heathrow Terminal 5 on the Tuesday. […]
With MWC just around the corner I thought I’d do a quick note about VisuallySocial. If you’re in PR/Marketing, you’ll probably be in the advanced stages of planning how you’re going to manage your senior stakeholders and their “dominate MWC” target. It’s a big ask when dozens of giant companies are planning on spunking millions […]
The 361 Degrees team were out and about at Mobile World Congress this week. We were all crazy busy but we did manage to make time to record a series of special edition podcasts from the show floor. If you’ve got a few minutes, have a listen. Or if you’d like these on your podcast […]
Well then, we’re here again. Can you believe it? I bet you can. If you’re working in the marketing or PR side of the mobile industry, you’ve been eating and sleeping Mobile World Congress for the past month. In the last two weeks things will have ratcheted up a few gears. This week has been […]