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Opinion

The Smartphone Obsession in Marketing, Part 6

The Smartphone Obsession Here’s Part 5 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In the final episode, I sat down with InMobi’s top man in Europe, Rob Jonas, to find out what he thinks about the smartphone obsession issue. Over to Rob… Download M4V Video […]

Categories
Opinion

The Smartphone Obsession in Marketing, Part 5

The Smartphone Obsession Here’s Part 5 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. This time I’ve put OpenMarket on the spot — I sat down with their European Sales Director, Adrian Sarosi, to find out what he thought of the smartphone obsession issue. Over to […]

Categories
Opinion

The Smartphone Obsession in Marketing, Part 4

The Smartphone Obsession Here’s Part 4 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I managed to get Carl Martin of Mobsessed to talk on camera about his perspective on the mobile marketing industry’s obsession with smartphones. Over to Carl… Download M4V Video | Subscribe to […]

Categories
Opinion

The Smartphone Obsession in Marketing, Part 1

The Smartphone Obsession Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating […]