Opinion Services

Buy ebooks on the train via QR code advertising? I like it!

The team at Springwise published this rather interesting story from Spain: Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get […]


Harrods tries QR code campaign

Harrods is testing out QR codes – the mobile ‘barcodes’ favoured by mobile users in Korea and Japan – in an effort to impress tech savvy individuals and students. According to The Times, the QR codes will show up in London and national media to promote an exhibition the posh retailer is putting on, called […]